Redfern Gallery

Services

Large-Scale Website Redesign and Migration to WordPress

Redfern Gallery, a California-based art gallery, approached us with the challenge of redesigning their outdated HTML website and migrating it to the WordPress CMS. The primary goal was to create a simple and elegant design with branded typography while efficiently transferring a large library of images and text.

project overview:

  • Website Redesign with Branded Typography: We crafted a clean and minimalist design for Redfern Gallery, focusing on branded typography to enhance aesthetic appeal and maintain simplicity.
  • Large-Scale Migration to WordPress: Despite the large size of the existing HTML website, we successfully migrated the entire content library to WordPress. This involved the use of custom post types, WordPress pages, and posts to organize the extensive content in a manageable way.
  • Responsive Design: The new website was built with a responsive design, ensuring optimal viewing experiences across various devices.

Results: The collaboration with Redfern Gallery has resulted in a streamlined and organized online platform:

  • Efficient Content Management: The migration to WordPress has provided Redfern Gallery with an organized structure, making it easy to manage and update their extensive content.
  • Responsive and Navigable: The responsive design ensures an excellent user experience, allowing visitors to navigate the website seamlessly across different devices.
  • Maintained Brand Consistency: The branded typography contributes to a consistent and recognizable brand image, aligning with Redfern Gallery’s artistic identity.

Redfern Gallery now boasts a modern and organized website that not only preserves the gallery’s artistic essence but also provides an efficient content management solution through WordPress, facilitating easy updates and ensuring an engaging online experience for art enthusiasts.